guilt by association - using an opponent's links to another to assign the other's beliefs, misdeeds, or other unattractive qualities to the opponent. (5 uses)

common folk - establishing a connection with an audience based on being just like one of them and being able to empathize with their concerns. (1 use)

dysphemism - replacing neutral language with more derogatory or unpleasant terms, to instill a negative association. (1 use)

fear-mongering - spreading exaggerated rumors or dire warnings of impending danger to arouse fear and undermine rational thinking about an issue. (1 use)

false dichotomy - giving the impression that there are only two opposing choices or options, while ignoring any middle ground exists between the two extremes. (1 use)

half truth - a statement that is essentially true, but lacking critical information and presented as the whole truth. (1 use)

hyperbole - an extravagant statement or figure of speech used for effect, not intended to be taken literally. (1 use)

minimization - characterizing something that you don't want to address as trivial or insignificant, in order to shift the focus away from it and onto "more important" things. (1 use)

false claim - a statement that is directly contradicted by fact and can be easily proven untrue. (1 use)