labeling - pigeon-holing a person or group into a simple category and assigning names and/or beliefs to that category. (2 uses)

common folk - establishing a connection with an audience based on being just like one of them and being able to empathize with their concerns. (1 use)

projection - accusing an opponent of using the same underhanded tactics or committing the same misdeeds the accuser is guilty of. (1 use)

hyperbole - an extravagant statement or figure of speech used for effect, not intended to be taken literally. (1 use)

adding qualifiers - adding an extra word or phrase to a response, which makes it ultimately meaningless, but still leaves the desired impression. (1 use)

whataboutism - discrediting a criticism by accusing hypocrisy, in order to shift the focus away from oneself and onto others. (1 use)

misleading claim - a statement with a few elements or kernel of truth, which can easily be proven deceptive or fundamentally untrue. (1 use)